Body of Work: Belle de Jour

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Body of Work: Belle de Jour
Newlyweds and Nearly Deads

Newlyweds and Nearly Deads

Jan 08, 2021
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Body of Work: Belle de Jour
Newlyweds and Nearly Deads
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My parents, newly wed, 1972

The Instacart ad paints a picture of family togetherness and joy in quarantine. A mother rolls on an endlessly lush green lawn with her small son, while a serious voice informs us “while you recharge, your kitchen gets safely restocked.”

Safe for whom? The ad shows her ordering giant bunches of bananas from her phone, but when …

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